the founder

The word Hiraeth [pronounced Here’eyth] is a Welsh word, which has no direct translation. But it evokes the nostalgia for a by gone time or place; which transcends homesickness and a yearning for home.

My name is Sarah and as a Welsh native living in London for over 20 years, I understood Hiraeth.

Having had an established career in the fashion industry and a passion for interiors, I was inspired to create a lifestyle brand. I set out to create a brand where style and home comfort would be yearned for. As I started to build the brand, it was the eclectic mix of old and new and individually crafted, that really resonated with the word Hireath.

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